"A great improvement our believe (old logo on the left, new on the right). This young, bright, fresh and juicy visual branding tells us what is happening on the inside - lots of bubbly, zingy and refreshing fruitiness. The contemporary retro styling of the graphics plays on our knowledge of moving digital imagery - we don't really need to see the movement across the window shown below - we know how it moves, we can imagine it ourselves."(http://savvyandvictor.blogspot.com/2008_08_01_archive.html)
I colud'nt agree more with Savy and Victor on this one, The fanta brand has made efforts to communicate with today's youth by making it fun and exciting! The only problem however is that in a few more years The youth would be completely different and their branding might no longer be appealing to the youth of that genaration.
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